We Care For Everyone
At BSCT, we believe that each individual has a responsibility towards the environment and cleanliness of one’s surroundings.This thought has been an integral part of all our social initiatives and community engagement programmes. It received further encouragement when our Honourable Prime Minister Mr. Narendra Modi called for a nation-wide effort to keep our surroundings clean through the Swachha Bharat Abhiyaan.
The increasing menace of single use plastic is known to almost everyone. But very few of us make an attempt towards minimizing or, completely avoiding the use of such plastics. To create awareness about the ill-effects, and reduce the use of such plastics, awareness drives are conducted by volunteers of BSCT in local markets of Mumbai which are the starting point of the plastic lifecycle, post-production. Messages about the environmental hazard of plastic and the threat it poses to the ecosystem are communicated through Audio-visual means. It has been found that such AV clips are impactful in driving home the message and bringing about a change in mindset of the audience.
The reception for new ideas and initiatives is always high among school going children.Their inclusion in the programme was therefore imperative for its success. The school campaigns conducted by us in the different locations of Mumbaiaimed at creating awareness on afforestation and ill-effects of plastic usage.Inspiring children to keep their surroundings clean is an active part of these campaigns and the school authorities already report a visible change.
You can play an active part in this cleanliness mission and reduce your usage of plastic bags by using cotton bags made by women-run micro-enterprises, promoted by BSCT. Click here to buy eco-friendly merchandise from BSCT.